About 1FitLife

1FitLife is a fitness & wellness content creation company specialising in Video-On-Demand workouts.  We provide everything from on-set and location production, fitness models, post-production as well as marketing support to bring your content alive.

Here at 1FitLife, our purpose is to 'breathe life into fitness and wellness brands' through creating emotionally evolving content. Once a brand has new content, we don't leave it there. We help maximise it's effect, showcasing it through marketing channels and new technology platforms. Return on your investment is all important to us.

So, see us as different from the others, we are fitness & wellness experts who pride ourselves in creating and showcasing engaging content to attract new followers, subscribers or fans of your brand.


David - Managing Director

David is a digital expert and brand marketer. Highly experienced in business & product transformation, rebrands, change management and digital transformation within the fitness industry. With 10 years board level experience on a global level in B2B and B2C organisations.  In 2015, working as Global Marketing Director for Fitness First, David led the gym chain through a global rebrand across 16 countries totalling an investment of 225m. The success of this rebrand won the best rebrand in the transform awards and he was nominated to join the Marketing Week Vision 100 club as one of the best and most visionary executives. David also founded the company Connected Fitness Labs, a company specialising in digital fitness, which he successfully sold in 2017. 

David’s personal summary:

"I enjoy and compete in many sports so am very lucky to work in this space.  1FitLife has been an exciting and rewarding journey to date and we look forward to building the company and diversifying our offering."

Anna - Director of Production

Anna has global experience in the Music, Financial services and Fitness.. This experience extends right across TV, Video Production, Marketing, Radio and Press across many different industries.  Anna’s background has been both within an Agency and Corporate but her heart lies in a creative space.

Over the last 7 years, Anna has been producing engaging fitness content for the fitness and wellness industries.  As a fitness expert with extensive experience as a qualified Master Trainer, Group Exercise & Pilates Instructor and Nutrition Coach Anna brings credibility and creativity to client promo shoots and On-Demand Content.

Anna’s personal message is:

“I’m passionate about all elements of fitness and wellness.  There is so much potential for more creativity in this space and I love the opportunities this provides.  When I’m not working I’m extending my Pilates practice, hitting the beach and going for a run or walk with my training pals."

Mal - the Visual Content Creator!

Mal is an experienced video production professional and cinematographer with an MA in Film Practice. She has significant insight into the video and film production environment, producing a range of music videos, short films, and promotional work. She also has experience working on high scale TV sets and 7 years of video editing experience. Mal is passionate about lighting and photography, experimenting with the visual medium. Mal loves working in the ever-changing and exciting environment that allows her to have a new challenge with every project. 

Mal’s words:

"I’m a huge fan of HIIT workouts and cycling along the beach!  Everytime we do a fitness shoot I’m the first to try the exercises with the presenter afterwards although I seem to find them much harder than they do!  Each shoot is unique and I love the creative challenge of building something beautiful and functional out of a simple brief."


Bradley/Bradders - Our postman. He does all things post production!

Bradders graduated from Vega School of Arts (South Africa) in 2009 with a degree in brand communications and a specialisation in multimedia. In 2010 he found himself working in video production on corporate videos primarily on 2D animation projects, before getting involved in video editing. A couple years later he started to freelance and worked on his first AFP (Advertiser funded programme) which aired on South African National TV and this is where Bradley identified his strength in storytelling. From 2015 - 2019 he was Head of Post Production on various lifestyle and reality TV shows. 

Heres what Bradley had to say about himself.

“I love to converse with others and learn as much as I can from anybody else. I find great value in understanding various opinions and experiences and I love absorbing as much information as possible.  I also love the outdoors, being active, obviously music, super duper film fanatic, art and gaming."