About 1FitLife - The Fitness & Lifestyle Content Production Company
1FitLife is a fitness & lifestyle content production company specialising in the fitness & health industry. We provide everything from on-set and location production, fitness models, post-production, copywriting, podcasts, email campaigns, marketing and brand development to bring content alive.
We believe content should be emotionally evolving, created to inspire, engage, educate and activate an audience. There should be an outcome, a reason WHY the audience IS the audience for a focused moment in time...
Getting cut through is not an easy snip, chop, slice. It takes creative thought, detailed planning, and perfect execution.
Here at 1FitLife our purpose is to 'breathe life into fitness and lifestyle brands' through creating emotionally involving content. Once a brand has new content, we don't leave it there. We help maximise it's effect, showcasing it through marketing channels and new technology platforms. Return on your investment is all important to us.
So, see us as different from the others, we are fitness experts who pride ourselves in creating and showcasing engaging content to attract new followers, subscribers or fans of your brand.
David - Managing Director
David is an entrepreneur, digital expert and brand marketer. Highly experienced in business & product transformation, rebrands, change management and digital transformation within the fitness industry. With 10 years board level experience on a global level in B2B and B2C organisations.
In 2015, working as Global Marketing Director for Fitness First, David led the gym chain through a global rebrand across 16 countries totalling an investment of 225m. The success of this rebrand won the best rebrand in the transform awards and he was nominated to join the Marketing Week Vision 100 club as one of the best and most visionary executives. David has also founded the company Connected Fitness Labs, a company specialising in digital fitness which also won awards for its products, which he successfully sold in 2017. He is now Managing Director and Founder of 1FitLife.
Anna - Director of Production
Anna has global experience in the Music and Fitness industries. This experience extends right across TV, Video Production, Radio and Press for well-known artists.
Over the last 5 years, Anna has been producing engaging fitness content for the On-Demand Video fitness industry.
Anna is a fitness expert with extensive experience as a qualified Master Trainer, Group Exercise & Pilates Instructor and Nutrition Coach and still has a handful of clients and classes.
Anna loves Running and Pilates.
Ben - Videographer & Post Production
Originally from the North East of England, Ben has lived abroad for many years. Places including Geneva, Dubai, and Milan. This has led him to see many different cultures and ways of life, which has helped sculpt his creative eye and draw meaning to different compositions. Ben studied Commercial Photography at the Arts University Bournemouth, specialising in advertising photography and videography.
Outside of work, Ben spends his life on bikes competing at a very high-level in track racing.
Jay - Director of Photography
Jay Simpson has worked as a photographer/videographer for over 20 years mainly in the advertising industry. With a pedigree of working with brands such as P&O Cruises, Fruitella, FitBench, Woodway, Mentos & Condor Ferries. Areas of specialty include TV commercials and motion graphics stills photography, brand and social media video content, video editing. Jay has a BA in commercial photography achieving first class honours. He is also now a visiting tutor at the Arts University, Bournemouth.
Jay is an Ironman finisher, competitive rower and gym enthusiast.