English National Ballet (ENB) is a classical ballet company based in London. It’s one of the five major ballet companies in Great Britain. Their video on demand platform, ENB at Home, offers world-class ballet documentaries, performances and training. The success of this platform throughout lockdown created a demand for a library of training and classes, and from this, BalletActive was launched. BalletActive delivers a library of training and classes from the professionals at English National Ballet for everybody to enjoy at home.
The brief was to create a promotional video for BalletActive showcasing people of all abilities and ages, using the platform to learn ballet in the comfort of their own home. Since the library of classes include yoga, pilates, different levels of ballet, contemporary dance and flamenco, it was important that we captured elements of yoga and contemporary dance too. To support the product, which was mainly used as a trailer for BalletActive, we edited variations of the final product suitable for all social channels and we captured photography that reflected the feel of the video; exciting, engaging and bold.
After meeting the team at ENB, the 1FitLife pre production team started the talent recruitment process, sourcing models suitable for the content according to the client’s requests and a location for the shoot. Our creative team then set about creating a storyboard and designing the creative styling and treatment to bring the chosen location and product to life and create a feeling that the models were using the latform from home.
The video has been launched on social media including Facebook and already received 6.4k views, with 3.4k views on YouTube.