Our Story

With the increase in pace of life and the reduction in people’s leisure time, people are searching for alternative ways to ‘fit in that workout’. Over the past few years there has been a shift from the traditional gym format with developments in technology of personal and home devices and the significant improvement in home high speed streaming capabilities, it is no wonder that the digital fitness on-demand market has seen significant growth over the past few years.

After working within the fitness industry for many years, the founders knew how hard it was to find great content partners who grasped the emotional side of fitness, were creative in production and could help showcase and deliver this new content into the right digital and social channels.

They found that content partners were not experts in fitness & exercise prescription, meaning there was a reliance on the founders to provide this expertise. It was also not easy to find fitness qualified models/athletes who were fit enough to cope with the intensity of an all day exercise shoot, keeping the correct form throughout the day.

This is why 1Fitlife was founded. An end to end full service proposition. Both founders have a unique experience that complements one another, providing the client a very unique service.

With the increase in pace of life and the reduction in people’s leisure time, people are searching for alternative ways to ‘fit in that workout’. Over the past few years there has been a shift from the traditional gym format with developments in technology of personal and home devices and the significant improvement in home high speed streaming capabilities, it is no wonder that the digital fitness market has seen significant growth over the past few years.

Our Belief – content needs to emotionally involve the audience

Our Purpose – To create content that engages, educates and activates

Our Promise – Life inspiring content with measurable impact