Fluvial Innovations has a new product on the market called BoxBell which is a robust training weight that is not only adjustable in weight (8kg to 20kg) – 2kg increments – but can be seamlessly used as a dumbbell, hybrid kettlebell and parallette bar. Very much designed for the home exerciser who regularly exercises but does not have the time to train at the gym each session due to family and work commitments.
The brief was to create a promotional video, photography of the product and marketing assets to support the product going to market through social media and website channels. This video will aim to be around 30 secs to 45 sec long with the aim of showcasing the products functionality and positioning the brand to attract the home market, gym users.
1FitLife first set about creating a storyboarded, then designing the creative styling and treatment to bring the product to life. We also sourced a number of models who were short listed for the client, designed the studio to create a feeling that the model is working out at home.
The product has been relaunched in January 2022 out to the market through social media channels. The early sales are very promising so far..