David Lloyd Health Clubs has developed a personalised cycling group exercise class with 7 power zones, corresponding music rides and performance intensity profiles. A real crossover of cycling, entertainment, power, speed and distance.
Our objective at 1FitLife was to take this concept and create 24 video-on-demand premium, big-screen, workouts that inspire the group exercise community to reach a new level of fitness.
We set about taking the concept and working through the experience, from taking the brand to the large screens, designing the set whilst still showcasing the all-important metrics of the workout. Once this was set, we then moved on to developing and mixing playlists that reflected the workout's intensity and suited the instructor's personality.
Filmed at our studios, the high level production had three different camera positions and 100k worth of lighting to bring the whole experience to life. The rest, well... that was down to David Lloyd's incredible presenters. They were amazing.
The virtual workouts are now live across 50 clubs in the UK and before lockdown, had seen a vast number of members attending these classes. Additionally, the workouts are currently scheduled to be added to the app for hundreds of thousands of members to enjoy.