David Lloyd Leisure is Europe’s leading health, sport and leisure group, with 123 clubs - 100 clubs in the UK (including 3 Harbour Clubs), a further 23 across the Republic of Ireland and mainland Europe.
David Lloyd has developed a personalised cycling class of 7 power zones, corresponding music rides and performance intensity profiles. A true crossover of cycling, entertainment, power, speed and distance. All including on screen data which links to the riders cyclone app, keeping the client focused.
The objective was to build and create 12 premium workouts to be played in a virtual format in the club cycle studios and through their app via the ‘Fitbox’ Virtual Player - used by hundreds of thousands each week.
Filmed in the 1FitLife studio, using the highest production output we created the perfect set design to match the brand look and feel. We created, mixed and edited playlists for each workout to fit perfectly with the tempo of each class. Using three cameras, sound and incredible lighting, we produced and edited 12 fantastic workouts.
The virtual workouts are now live across 50 clubs in the UK and have seen a huge number of members attending these classes. Additionally, the app has seen an average of 50,000 monthly active users completing the class. Due to this success David Lloyd have booked 1FitLife to film additional virtual classes which are coming soon.