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  • David Lloyd Case Study Ign1te

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  • David Lloyd Case Study Ign1te

    David Lloyd Ign1te

  • David Lloyd Title Bar – Ign1te

    Development Of Product Marketing

  • Objectives

    The David Lloyd product and marketing teams wanted 1FitLife to take a new group exercise class from concept to launch creating its positioning against other GX products, developing its brand, the look and feel and marketing assets across a number of marketing channels.

    Services

    Through a facilitating a brand workshop we defined the positioning and name of the group exercise class, named IGN1TE.
    Developed the brand story, designed all the marketing assets for different communication channels including digital, in-club, printed, social as well as creating a product-led promotional video.

    Results

    The group exercise class is now live in-club across 100 clubs in the UK and the clubs have seen a huge number of members attending. The classes have been designed to attract more men into group exercise and there are some promising signs so far this is happening.

     

    IGN1TE BRAND GUIDELINES

    girl working out on hands

    CAMPAIGN VIDEO

    STORY OF OUR WORK

    Ign1te Boditrax Assets
    Ign1te Boditrax Assets

    Ign1te LifeFitness asset
    Ign1te LifeFitness asset

     
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