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  • David Lloyd Case Study Spirit Image

    3 people doing yoga

  • David Lloyd Title Bar – Spirit

    DAVID LLOYD HEALTH CLUBS’ – SPIRIT CLASS
    Marketing assets & on-demand classes

  • Objectives

    SPIRIT classes bring together strength, power, energy and calm for a holistic experience that will help you reset for the day ahead, or help you to wind down in the evening. Set to beautiful, motivating music, this workout is a journey of postures that are centered around building core strength, while increasing flexibility and mobility. Ending with a mindful sound meditation, SPIRIT classes give you an opportunity to slow down and focus on you and your personal wellness for a little while.

    1FitLife were asked to create the following 

    1. New high grade, photography for the product and then design marketing assets to be used across all printed and digital marketing channels.

    2. Twelve on-demand workouts of SPIRIT On-screen 

    Services

    The Photoshoot
    1FitLife developed the creative direction through mood boards, setting the style and tone for the photo shoot. A number of different Yoga and pilates experienced and diverse models were sourced and the photoshoot was held in our studio in Bournemouth using the infinity cove.
    Throughout the use of lighting a dappled look was created with inspiring shadows and a sense of calm.

    On-demand workouts

    Filmed and produced by 1FitLife at one of the David Lloyd clubs. 1FitLife created a simple but effect set design, used three different camera positions that help show the different Pilates, Yoga and Strength movements in full flow. We provided incredible lighting to create the right ambience and new level sound. All music was also provided by 1FitLife on a sub license and we mixed the music to flow to the pace and movements in the workout.

    Results

    With the help from all the marketing assets the SPIRIT group exercise class has now been rolled out across the majority of the state including Europe. It has now become one of the most attended classes in the David Lloyd offering. 

    The on-demand workouts are now also live across 100 clubs in the UK and in the app. The attendance has seen a huge number of members attending these virtual classes in-club and on the app. The feedback has been an overwhelming success. 

     

    “The photoshoot shoot was one of the best shoots we have done and i am so pleased and proud of the outcome. The on-demand classes have gone down very well with all our Yoga and Pilates members. The creative direction and outcome looks simply amazing. The 1FitLife team are a fantastic team to work with, so helpful and knowledgeable” 

    Tina Traina  - Head Trainer, SPIRIT, David LLoyd Health Clubs

    SPIRIT PROMOTIONAL VIDEO

    BEHIND THE SCENES PHOTOSHOOT

    BEHIND THE SCENES

    ON-DEMAND CLASS - SOS RELEASE

    MARKETING ASSETS

    THE PHOTOSHOOT

     
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