David Lloyd has created its own Mind, Strength & Body. They asked 1FitLife to bring the workout to life virtually by filming 12 Spirit workouts, so members can consume the experience through the app as well as In-Club on the studios large screens.
Filmed and produced by 1FitLife at one of the David Lloyd clubs. 1FitLife created a simple but effect set design, used three different camera positions that help show the different Pilates, Yoga and Strength movements in full flow. We provided incredible lighting to create the right ambience and new level sound. All music was also provided by 1FitLife on a sub license and we mixed the music to flow to the pace and movements in the workout.
The workouts are now live across 100 clubs in the UK and in the app. The attendance has seen a huge number of members attending these virtual classes in club and on the app. The feedback has been overwhelmingly successful so far.