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  • David Llloyd Case Study Title

    David Lloyd

  • David Lloyd Case Study Title

    David Lloyd

  • Case Studies Title Bar – DL

    Premium Rhythm Workouts for Virtual

  • Client

    David Lloyd Leisure is Europe’s leading health, sport and leisure group, with 123 clubs - 100 clubs in the UK (including 3 Harbour Clubs), a further 23 across the Republic of Ireland and mainland Europe.

    Objectives

    David Lloyd has created its own indoor cycle class called Rhythm, a revolutionary new cycle class aimed at freeing your mind as well as working your body.
    The objective was to recreate these premium 12 workouts in a virtual format to be played in club cycle studios through the ‘Fitbox’ Virtual Player as well as create a format that can be used inside the DL@home app. Used by hundreds of thousands each week.

    Services

    Filmed in our studio whilst using the highest production output. 1FitLife first created the perfect set design to matched the brand look and feel, sourced music and mixed playlists for each workout to fit perfectly with the tempo of each class. Using three cameras, sound and incredible lighting, we produced and edited 12 fantastic workouts.

    Results

    The workouts are now live across 50 clubs in the UK and the clubs have seen a huge number of members attending these virtual classes. The classes in the app has seen an average of 50,000 Monthly active users completing the class. Due to this success David Lloyd have booked 1FitLife to film the next batch of Rhythm classes.

    David Lloyd Rhythm Workouts
    David Lloyd Rhythm Workouts

    David Llloyd Rhythm Workouts
    David Llloyd Rhythm Workouts

    David Lloyd Rhythm Workouts
    David Lloyd Rhythm Workouts

    David Lloyd - Its a Wrap
    David Lloyd - Its a Wrap

     
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