Developed by physiotherapists, EXi, formally known as iPrescribe, uses an automated algorithm to analyse your health and current fitness level, and prescribes a personalised and graduated physical activity plan to help everyone get active regardless of age, fitness level or disease status. It can also specifically target 20 different chronic diseases (or multiple co-morbidities, see below) with a tailored exercise program, and will track personalised health metrics so that the user can see the effect that their physical activity programme is having on their health.
To create a variety of workouts at different levels of intensity and impact to enable users to exercise at low, moderate or high intensity depending on their health status.
Filmed in one of our industrial style studios, 1FitLife cast highly skilled presenters who have experience in numerous medical conditions. The set was matched to the brand look and feel, sourced music and mixed playlists for each workout to fit perfectly with the tempo of each class and also ensuring there was an element of fun for the viewer whilst doing the workouts. Using two cameras, sound and studio lighting, we produced a wide range of workouts.
Over three different production projects we have produced video to be used in campaigns as well as a library of photography to be used across marketing and digital channels.