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  • Total Fitness January Campaign Case Study Image

  • Total Fitness

  • Case Study Title Bar – TF January

    Crew & model casting for
    January Campaign

  • Client

    1FitLife has worked with Total Fitness Health Clubs, one of the leading health club chains in the UK, since 2018. They have 17 health clubs across the North England and Wales, with over 100,000 members and 600 employees.

    Objectives

    The Total Fitness offering is for everyone – all ages, all sizes, all abilities. A dynamic cast was required so we could express that at every touchpoint. The content featured a broad spectrum of gym goers, and specific members for more tactical videos.

    This shoot was done in collaboration with another agency. 1FitLife was tasked to provide a Fitness Director, Photographer, lighting technician and models for each scene. The lighting technician had to move quickly and do a full relight for 10 different scenes ready for our photographer and the in-house videographer to start shooting.

    Services

    We provided Total Fitness with a selection of different models to choose from, ensuring they are fully insured and royalty free. Each model had been carefully vetted to ensure they have the right skills, experience and positive ‘can do’ attitude.

    The lighting technician had to move quickly and do a full relight for 10 different scenes ready for our photographer and the in-house videographer to start shooting.

    The 1FitLife photographer and Fitness Director worked together to show the gym member preparing themselves for the exercise, before then completing it. Then we will cut to a wide shot to show the gym member achieving their goal. This was captured in a deeper depth of field that showcased the entirety of the gym apparatus they were using.

    Results

    The team collaboration with the in-house videographer, other agency and 1FitLife was very successful and the quality and quantity of the output was extremely high.

    Total-Fitness-Jan-campaign
    Total-Fitness-Jan-campaign

    Total-Fitness-Jan-Campaign- Floyd
    Total-Fitness-Jan-Campaign- Floyd

    Total-Fitness-Jan-Campaign-workout
    Total-Fitness-Jan-Campaign-workout

    Total-Fitness-Jan-Campaign-swimming
    Total-Fitness-Jan-Campaign-swimming

    Total-Fitness-Jan-campaign-workouts
    Total-Fitness-Jan-campaign-workouts

     
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