Case Study – Total Fitness
Developing campaign & marketing content
1FitLife has worked with Total Fitness Health Clubs, one of the leading health club chains in the UK, since 2018. They have 17 health clubs across the North England and Wales, with over 100,000 members and 600 employees.
The brand tasked us to develop marketing and campaign content, through video and photography, to showcase the transformational changes they were going through to member and non members alike.
To provide a selection of different royalty free models in gender, age, ethnicity who are active, that fit the brand and relatable to members.
We provided Total Fitness with a selection of different models to choose from, ensuring they are fully insured and royalty free. Each model had been carefully vetted to ensure they have the right skills, experience and positive ‘can do’ attitude.
On set was our production team including Photographer, Lighting Technician and Executive Director/Fitness Expert.
Over three different production projects we have produced video to be used in campaigns as well as a library of photography to be used across marketing and digital channels.