Workshop – How You Build a Brand on a Budget
28th January 2020 - London
Grand Union Studios, 332 Ladbroke Grove, London , W10 5AD
24th March 2020 - Birmingham,
Ramada Solihull, Church Hill Rd, Solihull B91 3RF
28th April 2020 - Dublin,
10am to 2pm
4 hour workshop - £200 incl VAT
9.30 - Registration
10am - Start
2pm - Finish
Includes pre-learning material and post-follow-up video call session on how to bring your brand alive with the facilitator.
A brand is more than a logo, colour and font. It’s the way in which your organisation is perceived by those who experience it, from using the website, engaging with social media, face to face, or even to the smell of the changing rooms. Brands are intangible, they live in the minds of everyone that experiences them. How is your brand perceived? Do you truly know why you exist? What makes you different from your competitors? And what you are actually proposing to the market? Do you really know what space you own in the minds of your customer or potential customer?
In this workshop we will get under the hood of what we really mean about the word ‘brand’, discussing and sharing examples of brands we all use every day and what they mean to us, as well as how they make us feel. We will critique our own brands, and workshop how to take our brands to the next level using a simple, but effective model.
Each session will effectively offer a new view on:
- What do we mean by brand
- Your competitive position
- Your brand belief & purpose
- What you actually promise to the market
- And how you will achieve it through your proposition
Learning outcomes – By the end of the workshop delegates will:
1. Learn the importance of branding and the effect it can has getting it right or wrong.
2. Gain a deeper understanding of what a brand is, how it can be used effectively and what works.
3. To be able to develop upon your own brand identity by understanding your own brand’s strengths and areas of improvements
4. To hold the skills to make significant brand improvements distinguishing your brand away from your competitors whilst improving brand preception
To achieve the learning outcomes the workshop will provide a blended learning approach. Prior online content will be sent to each delegate and after completion, further useful information will be available. The facilitator will lead an introductory session which will underpin case study and small group work. The aim will be to bring theoretical knowledge into practical examples which can after the session be applied immediately.
David is an entrepreneur, digital expert and brand marketer. Highly experienced in business & product transformation, rebrands, change management and digital transformation within the fitness industry. With 10 years board level experience on a global level in B2B and B2C organisations.
In 2015, working as Global Marketing Director for Fitness First, David led the gym chain through a global rebrand across 16 countries totalling an investment of 225m. The success of this rebrand won the best rebrand in the transform awards and he was nominated to join the Marketing Week Vision 100 club as one of the best and most visionary executives. David has also founded the company Connected Fitness Labs, a company specialising in digital fitness which also won awards for its products, which he successfully sold in 2017. He is now Managing Director and Founder of 1FitLife, a content creation agency specialising in the Fitness and Lifestyle markets. 1FitLife offers content creation across the whole omnichannel spectrum, as well as developing brand & marketing strategies for a number of different clients.